• To be a Center of Excellence, a preferred partner and leader in youth entrepreneurship and work readiness.


  • JA Eswatini instils an entrepreneurship culture into In and Out of School Youth and empowers them with economic and financial literacy while exposing them to the workplace.


  • Belief in the boundless potential of young people.
  • Commitment to the principles of economics and entrepreneurship.
  • Passion for what we do and honesty, integrity, and excellence in how we do it.
  • Respect for the talent, creativity, perspectives, and backgrounds of all individuals.
  • Conviction in the education and motivational impact of relevant, hands-on learning.
  • Belief in the power of partnership and collaboration


  • To assist In-school students to learn business management and entrepreneurship concepts.
  • To expose In-school students to practical means of starting and managing a business.
  • To assist In-school students to develop knowledge of personal finance regardless of level of income.
  • To provide students with an opportunity to test their interest in a particular careers
  • To assist JA alumni and unemployed youth to turn their business ideas into profitable and sustainable businesses.
  • To equip JA alumni and unemployed youth with resource mobilization skills for their businesses.

Background of Junior Achievement Eswatini (JAE)

Eswatini has been among the slow growing economies on the continent. This is mainly due to the shortage of entrepreneurial skills in the youth. The lack of such skills has also lowered the effectiveness of potential young entrepreneurs and the rate of youth start-ups (Zuzan Brixiova, 2009). At present, a civil service occupation and career is the central drive for Swazi youth whereas the structures providing these opportunities are insufficient. Junior Achievement Eswatini (JAE), exists for the purpose of equipping the youth with the much needed financial literacy, work readiness and entrepreneurship skills, enabling the youth to contribute and succeed in the local and global economy. JAE is a not for profit organisation, and a Member of JA Worldwide established in the country in 2007 and officially launched in 2009 by the Minister of Education and Training. JA is an organization that offers business and entrepreneurial education programs to young people aged between 14-35 years. JA is a trend-setter in investing and encouraging young people to own their future economic success in the 21st century global marketplace by focusing on the impact areas of youth, education and economic development.

Program Endorsement:

Program Achievements

Sign Up for JA Eswatini Newsletter

Stay In Touch

Copyright 2019 © Junior Achievement Eswatini (JAE)

Designed by De Cocky Company | Coded by Pronet SD