To produce technologically savvy and competent young entrepreneurs in Eswatini.
Changing destinies for young people through entrepreneurship.
- We empower youth through innovation in entrepreneurship, financial literacy and career development to create self-employment in Eswatini.
Out of School
- Belief in the boundless potential of young people.
- Commitment to the principles of economics and entrepreneurship.
- Passion for what we do and honesty, integrity, and excellence in how we do it.
- Respect for the talent, creativity, perspectives, and backgrounds of all individuals.
- Conviction in the education and motivational impact of relevant, hands-on learning.
- Belief in the power of partnership and collaboration
- To assist In-school students to learn business management and entrepreneurship concepts.
- To expose In-school students to practical means of starting and managing a business.
- To assist In-school students to develop knowledge of personal finance regardless of
level of income.
- To provide students with an opportunity to test their interest in a particular careers
- To assist JA alumni and unemployed youth to turn their business ideas into profitable
and sustainable businesses.
- To equip JA alumni and unemployed youth with resource mobilization skills for their businesses.
Background of Junior Achievement Eswatini (JAE)
Junior Achievement Eswatini is an international NGO that was established in the country in 2009. We are mandated to fulfil a worldwide entrepreneurship program and also registered as an NGO in the Kingdom of Eswatini. The organization has grown rapidly since2009 and it now consists of 4 main programs namely; Financial Literacy, JA Company
(JACO), Job Shadow (JS) and Out of School Youth (OOSY). Over the years, JA Eswatini
(JAS) has positioned itself as a trendsetter in investing and encouraging young people
to own their economic future through financial literacy, entrepreneurship, and work
readiness. Junior Achievement aligns itself to the need to address the issue of youth unemployment
in the country.
These programs are implemented in different schools with some enrolling in at least one of the programs while others implemented two and a very few implemented all 3 inschool
programs. JA Eswatini coverage is in Manzini and Hhohho regions which still have
the highest numbers with 32% each followed by Lubombo with 24% and the least number
of schools are in the Shiselweni region with 12%. Of all the schools that participate in
the In-School programs only 32% are from urban settings, whereas 68% are from rural
areas. The program has enabled students to develop an understanding of enterprise and
business as well as entrepreneurship. It has provided them with insight into what it takes
to run a small business. This program provides the students with practical and real-world experience in small business activities. Through this program, there are at least 150 business
companies that have been formed by students who are now JA Alumni and most of
them have completed high school and are either in tertiary education or still searching
for jobs and better opportunities in life. They have been well equipped on the principles
of entrepreneurship and how to run a profitable company.
The Out of School Youth program has reached participants who have business ideas and
need mentoring and support to grow their business concepts. This program has seen so
much growth and interest among young people, hence the need to expand to more areas
for coverage. Currently the program is in the Manzini out skirts and Lubombo region
in the RSSC corridor. The program has empowered participants with practical business
and entrepreneurial skills that has enabled the target group to start/scale up enterprises.
It has also provided mentorship to the youth through a professional entrepreneur and
further linked them with networks and opportunities to start and scale their business
ideas or companies.
- April 2013: Through the support of the Commonwealth Secretariat, JA launched the
new extended JA program in partnership with University of Eswatini’s (UNISWA)
Entrepreneurship Business and Development Centre (EBDC).
- March 2011: JA Executive and Leadership forum for all the JA African countries hosted
by JA Eswatini for the first time; graced by the country’s Premier, JAWW President &
CEO Sean Rush and Leadership from the Africa Region.
- September 2011: Endorsement of JA programs by the U.S Ambassador, His Excellency
Amb. Earl Irving during the 2011 JA Company Program National Expo.
- Jan 2011—JA is recognized as a strategic partner by the Ministry of Education and
Training, Career Guidance and Counseling under the Life Skills pillar/category.
- September 2010 JA Expo – Guests speaker His Excellency the Prime Minister of the
Kingdom of Eswatini, Dr. Sibusiso Dlamini. The Premier endorsed the JA programs,
terming them relevant and important to economic development of the country. The
Premier encouraged the local business community to invest in youth, through the
JA’s enterprise development programs.
- December 2016-JAE represented by Mjingo High School learners through their mini company Hawks
Arts successfully defended the Regional Company of the year title when they managed
to make it a 4th time win for JAE among other 13 African countries. This has positioned
JAE as a trend setter in cultivating a generative of creative and innovative thinkers in as far as
entrepreneurship is concerned.
- December 2015- JAE won company of the year championship hosted in Gabon emerging
victorious against 13 other African countries. JAE was represented by Manzini Nazarene
High School’s Econovative Productions PTY LTD, a company making doggy pellets out of
left over waste food. The company also developed thermo bags through the use of fabric
and Styrofoam to create an energy saver cooker.
- December 2013: JAE in collaboration with Junior Achievement Africa hosts the
JA Africa Regional Company of the Year Competition in Ezulwini, with participants
from 10 countries from across Africa namely; Mauritius, Uganda, Nigeria, Botswana,
South Africa, Tanzania, Kenya, Eswatini, Zimbabwe and Namibia.
- In 2012, London Based Swazi Billionaire, Nathan Kirsh through his Kirsh Family Foundation
contributed to JA Eswatini an amount of $50 000. This amount has been consistently received over
the years. This amount enabled the expansion of JA programs. Project uptake in schools has also
increased over the years. From 2012 to present date, the programs ‘receipt has increased by 34%
among the schools in Eswatini. The private sector has also shown support to JA Eswatini
with the cumulative amount from 2012 rising up to E6, 116, 067 to the year 2014.
- October 2011—Defending Champions Lusoti High School won the 2nd Annual JA AfricaCompany of
the Year Competition held in Ghana, with a business concept that thejudges in Ghana termed
as “ground breaking.” The Mini Company produced organic vegetables using waste material and
no soil as a growing medium.
- 2010-The Junior Achievement Company Program competition was piloted and Eswatini
was well represented by Lusoti High School who produced chalk, an innovative product
which won them the regional competition champion tittle. This was a huge milestone
for JAE to have achieved at African Regional level. October 2010: Eswatini represented
by Lusoti High School wins inaugural Company Africa Region Competition held in Nairobi, Kenya.
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