• To produce technologically savvy and competent young entrepreneurs in Eswatini.


  • We empower youth through innovation in entrepreneurship, financial literacy and career development to create self-employment in Eswatini.


  • Belief: We believe that young people are a priority and we target and develop their potential to positively influence the economic status of the Kingdom of Eswatini.
  • Respect: We show equal and fair treatment to all internal and external stakeholders in adherence to the National Policies and Constitution.
  • Integrity: We are a reliable partner and we also protect the entrepreneurial ideas for young people.
  • Commitment: We commit to poverty alleviation through producing successful young people in business.
  • Creativity: We encourage and nurture creativity, innovation and systems which support young entrepreneurs.
  • Collaboration: We engage and collaborate with all our partners to ensure and growth.


  • To assist In-school students to learn business management and entrepreneurship concepts.
  • To expose In-school students to practical means of starting and managing a business.
  • To assist In-school students to develop knowledge of personal finance regardless of level of income.
  • To provide students with an opportunity to test their interest in a particular careers
  • To assist JA alumni and unemployed youth to turn their business ideas into profitable and sustainable businesses.
  • To equip JA alumni and unemployed youth with resource mobilization skills for their businesses.

Background of Junior Achievement Eswatini (JAE)

Eswatini has been among the slow growing economies on the continent. This is mainly due to the shortage of entrepreneurial skills in the youth. The lack of such skills has also lowered the effectiveness of potential young entrepreneurs and the rate of youth start-ups (Zuzan Brixiova, 2009). At present, a civil service occupation and career is the central drive for Swazi youth whereas the structures providing these opportunities are insufficient. Junior Achievement Eswatini (JAE), exists for the purpose of equipping the youth with the much needed financial literacy, work readiness and entrepreneurship skills, enabling the youth to contribute and succeed in the local and global economy. JAE is a not for profit organisation, and a Member of JA Worldwide established in the country in 2007 and officially launched in 2009 by the Minister of Education and Training. JA is an organization that offers business and entrepreneurial education programs to young people aged between 14-35 years. JA is a trend-setter in investing and encouraging young people to own their future economic success in the 21st century global marketplace by focusing on the impact areas of youth, education and economic development.

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